VIF Télé

Our Digital Blog

New product developed by VIF Télé: All-in-one Digital Signage and sanitizer kiosk.

The pandemic will certainly lead to the implementation of permanent health measures in public places, especially at the entrance to shops, office buildings and industrial establishments.

VIF Télé’s team has developed, over the past few weeks, a new box comprising a Digital Display screen and a contactless disinfectant dispenser, all integrated into a single terminal.

Our concept offers an attractive and professional design. The 24-inch screen at the top of the terminal allows to present to customers or employees real-time information dynamically and remotely programmable as soon as they enter the building.

The contactless disinfectant liquid or gel dispenser is located in the lower part of the brushed aluminum terminal. The reservoir will hold three to four liters of liquid and will be accessible for filling through a door independent of the screen.

The kiosk is easily installed on the wall or on a stand, and requires only one standard outlet. The “media player” connects via wi-fi.

 

VIF Télé’s “Digital Signage and Disinfectant Dispenser All-in-One” system is currently in advanced development. The first units, for demonstration purposes, are expected to be ready by the end of May. We offer a contactless product, designed and manufactured locally, except for electronic components.

The screen and its “media player” can be connected to an existing Digital Signage network, or operate independently. VIF Télé will assume the maintenance of the digital equipment. Several digital options may be added to our terminal, such as a barcode reader, people counter, or audible signal.

Find out more about the product by downloading the following document: Description Digital Signage and Sanitizer

VIF Télé, an internationally award-winning company in 2019 and 2020, has proven expertise in Digital Signage for almost 15 years.

Benoit Johnson

514 998 5350

ventes@viftele.com

Boost communication with employees in times of uncertainty

Over the course of the last few years, many companies recognized the necessity to utilize Digital Signage in order to continuously communicate with their employees instantly, and more efficiently.

Currently, while many large companies and organizations are questioning their travel plans, itineraries and large mass gatherings such as conferences and trade shows, the implementation or the addition of digital signage displays might be a primary communication tool.
It allows to communicate faster and more efficiently to various work teams that are spread over several work site locations, in different cities or even different countries!

A network managed with an effective content management software, will allow for frequent content updates, that can also be done automatically from existing company databases, making information even more relevant for a work environment. Additionally, our software Intenso(https://www.viftele.com/en/intenso-content-managementsoftware ), is accessible through a secure web access, which allows for even better ease of use.

Implementing your own internal display network, not only allows for the communication of uniform messages to all employees across all company sites but also a wider range of content.
Practical information, motivating recognition-based content or displaying company values can all be valuable. Uniform communications that are fast and animated can be sourced from different departments such as Human Resources, Communications or Health and Safety.

Thanks to software breakthroughs, these messages can also be sent across office computers, which increases the employee’s exposure to important messages as they make their way across work sites.

VIF Télé is a 2019 & 2020 International award-winning company offering an excellent expertise in digital signage, notably to deploy on a new platform, your company’s internal communications.

Contact us to discuss your specific situation.
ventes@viftele.com

VIF Télé stands out at the Global Digital Signage Awards for the second year in a row, a prestigious international award

The sizable project carried out on Parliament Hill in Ottawa, allowed VIF Télé to receive a “High Commendation” mention at the Global Digital Signage Awards in the ‘Museum and Historical Sites’ category.

100 Wellington St is a heritage building and the former United States Embassy in Ottawa. In 2017, Canada’s Prime Minister, Justin Trudeau, announced that this building, situated right in front of Parliament, would be dedicated to Indigenous Peoples as part of the government’s commitment to advancing reconciliation with Indigenous Peoples.

VIF Télé was mandated by Public Services and Procurement Canada during the summer of 2019 to install and operate LED screens in 15 windows spread across three facades and two floors of the building. Our team proposed LED instead of LCD screens, which allowed for a maximum coverage of up to 91% of each window.

Displayed content is easily managed with our software, Intenso. It allows for all Indiginous participative parties to regularly renew the visuals, a key benefit in Digital Signage. Content can be displayed in the form of a slide show across individual windows or can showcased in the form of a 4k video displayed across all windows in a synchronized fashion.

VIF Télé chose Canadian distributor Libertévision’s LED screens because of the product quality and the professionalism of their team.

The award ceremony occurred this Wednesday, February 12 in Amsterdam during the ISE – Integrated System Europe – the world’s biggest pro AV show which attracts approximatively 80,000 visitors every year.

This year, the Global Digital Signage Awards’ Jury was composed of professionals from ten different countries.

This is VIF Télé’s second honour at the Digital Signage Award. Last year, the company won the award for its “Live Harvesting” interactive kiosk, which was implemented at the IGA Duchemin grocery store in Ville St-Laurent.

VIF Télé is a Digital Signage operator-integrator offering affordable turnkey systems that are efficient and easy to operate. Founded in 2005, VIF Télé now has clients across Canada, the United States and in Europe.

Sobeys renews its confidence in VIF Télé for its in-store Digital Signage network

Sobeys quest to continue innovating and enhancing their customers’ in-store experience results in the renewal of their partnership with VIF Télé through a multi-year agreement for the supply, operation and maintenance of their Digital Signage network in supermarkets across Canada.

This partnership began 10 years ago when the IGA banner in Quebec was the first to use Digital Signage displays in their stores.

Today, Sobeys, Safeway, Foodland, FreshCo and Thrifty Foods stores have also adopted Digital Signage to help build stronger connections to their customers and enhance their in-store experience.

The collaboration between VIF Télé and Sobeys is reflected in digital innovations which have allowed stores to present specific local content, but to do so within the national marketing strategy.

This partnership led to international Digital Signage recognition in February 2019, a Global Digital Signage Award, for the interactive kiosk implemented as part of the Green Harvesting project, at the IGA in Ville St-Laurent, Quebec.

VIF Télé’s expertise and ability to provide solutions that are tailored to our specific needs have allowed us to improve our communications with our clients and their experience during their store visits” stated Carl Pichette, Sobeys Vice President Marketing and E-Commerce, Quebec.

“We are very pleased to continue our collaboration with Sobeys, one of Canada’s largest retailers. Our daily involvement with their team has allowed us to help them realize their in-store marketing strategy” stated Benoit Johnson, President of VIF Télé.

VIF Télé has also been the supplier for the internal IGA-Radio for the last 7 years. The musical programming is selected by each merchant and includes the diffusion of audio messages, some of which can be programmed locally.

A project executed by VIF Télé in the health sector is the subject of a case study by the screen manufacturer Philips!

Specialists in digital signage sector published a case study written by Philips stating that ‘‘the digital signage specialist, VIF Tele conducted an upgrade at a Montreal health organization’s 43 locations’’. The scale of this project included a total of 115 screens installed across Montreal’s integrated University Health and Social Services Centres, a public tender bid that VIF Tele won, proposing Philips products.

An article published on the AV Magazine website is available here.

Sixteen:nine also published on their website a summary of the case study, highlighting the quality of the content presented on the digital signage network.

The full case study is available here.

VIF Télé, a company already awarded internationally, also won a public tender bid for a similar project for the Health and Social Services Centres of Laval.

VIF Télé AN INTERNATIONAL FINALIST TWO YEARS IN A ROW

For the second year in a row, VIF Télé is a finalist at the global Digital Signage Awards.

Our project submission, 100 Wellington St. Ottawa is finalist in the Museum and Historic Sites category for the 2020 Digital Signage Awards..

This project consisted of integrating large scale, custom LED panels into the windows of this historic building: an architectural gem that stands in the most unique location, right in front of Parliament Hill.

In 2017, after being unoccupied for nearly 20 years, the Prime Minister of Canada, Justin Trudeau, dedicated this building as a space for Indigenous Peoples.

The total scale of the project was of 15 custom LED panels installed in the windows located on the second and third floors of three different facades.

The content chosen and managed by Indigenous participative parties can be applied to specific windows as well as large-scale visuals across the entire group of windows.
This is all done with the use of our Content Management Software, Intenso.

Mandated by Public Services and Procurement Canada via the construction PCL-ED consortium, VIF Télé acted as the Operator-Integrator for this project. The completion of this unconventional project was extremely time sensitive. From the moment the proposal was signed, our team was given 7 weeks to deliver a functional LED solution.

100 Wellington St., Ottawa – VIF Télé de VIF Télé sur Vimeo.

We chose Libertévision as our LED provider, a partner that supported us throughout this project in a professional manner from the design of the material to the implementation of the project.

100 Wellington St., Ottawa sits in front of Parliament Hill, one of the most visited sites in Canada with 3 million annual visits.

Winners of the 2020 Digital Signage Awards will be announced mid-February in Amsterdam, during the Integrated Systems Europe Show.

In 2019, at the Digital Signage Awards, VIF Télé won the Small business/local award for its interactive Live Harvesting kiosk at IGA Duchemin — St-Laurent.

 


DIGITAL SIGNAGE AWARDS 2020

Finalists listed here ( http://www.digitalsignageawards.com/results/))

Category entered: Museums and Historic Sites
Title of project: 100 Wellington St., Ottawa
Registered Company: VIF Télé (Operator-Integrator)

How can Digital Menu boards increase sales?

At VIF Télé, we are constantly advising our clients on ways to improve the impact of their digital screens. 

Recently, we came across two studies that caught our attention.  Both cover the increase of sales due to well thought out content strategies in Digital Signage. Let’s face it, it’s rare that we can find clear and public statistics about the impact of Digital Signage

In Atlanta, Citizen Supply, a maker’s market filled with small artisan merchants opened a bar/ lounge in the heart of their retail space. After underwhelming foot traffic and sales, they teamed up with High Street Collective to change their static menu board to digital. The team not only wanted to integrate digital menu boards, but determine what types of menu content would be the most effective.  

They tested three types of content for 2 to 3 weeks each:

  • Text-based: the digital version of their former menu, with no images. 
  • Image-based: Menu with pictures of menu and bar items. 
  • Movement-based: A Menu with movement integrated into images

What drives sales? 

Movement based content was by far the most successful and brought in the highest amount of revenue. The integration of movement into the menu board grasped people’s attention quicker: 

  • Bar Sales increased by 26%
  • Bar Revenue per Visit 14%
  • Bar Check Average 14%

Average dwell time was down 39%: Image-based content cuts down on dwell time because people are able to make quicker decisions through visual shortcuts. 

 

The study also demonstrated a high-level of effectiveness with targeted gender specific content upon viewer detection (women and men). 

The Summary of the study can be found here:

https://livingretaillab.com/sprint-1-results/

Reported by Sixteen:nine: a reputable source for Digital Signage

https://www.sixteen-nine.net/2019/09/16/research-menu-board-testing-shows-differences-images-and-motion-make-on-sales/

A few years ago, Coca-Cola also conducted a study comparing the effects of Digital menus vs. Static menus and their respective performances. 1200 consumers were observed during this neuromarketing study, of which VIF Télé acquired during a digital signage conference.

The research showed that digital menu board grasped people’s attention 10 times quicker than static menus. Coca-Cola also tested what kind of content was the most effective between static imagery, animated imagery, and video. They tested a series of different combinations of six screens side by side.

Image credit: Coca-Cola

Just like the case for Citizen Supply, Coca-Cola determined that the optimal combination was the use of still imagery in a, “slide show,” video and “Twinkled content.” They also determined that although movement is the most effective, it should not be over used. It‘s important to find the right balance of content that will be stimulating enough to grasp’s people’s attention, but not over do it.

Image credit: High Street Collective

 

VIF Télé now has its very first customer in New York City!

..and the Big Apple is winning in health!

The 100% plant based restaurant chain, Copper Branch opened a new location in the SOHO district of lower
Manhattan, a few days ago.

Created in 2014, Copper Branch now operates 65 locations across Canada, the United-
States and Europe. It is now the largest restaurant chain to have a 100% plant based menu.

Since their opening, VIF Télé has been providing all locations with Digital Menu Screens and related services. Our
content management software, Intenso , allows all franchises to customize content on their menu
boards, remotely, all while respecting the brands Marketing Strategy and Corporate Image.

Copper Branch continues its expansion plans in North America and Europe and VIF Télé is pleased to support the company in its international
development plans.

A big week for Copper Branch! Alongside the New York City branch opening, one of their
ambassador Bianca Andreescu takes home her first US open!

 

Photos credit :
Copper Branch Photo (for outdoor facade)

90% of Information Transferred to the Brain is Visual

credit: Infographie Intel
In the fast pace world in which we live in, our lifestyle has made it difficult for us to stay focused. The human attention span has fallen from an average of 12 seconds in 2000 to just eight seconds in 2015, stated a study conducted by Microsoft in Canada. Humans now have less of an attention span than a goldfish (nine seconds average)

At the Digital Signage Summit, during ISE 2019 in Amsterdam, Intel’s Vice -President, Jose Avalos, stated that 90% of the information transferred to the brain is visual and we process visual information 60 000 times faster than text.

 

credit: Infographie Intel

Considering these facts, visual content needs to be adapted for new kinds of media, such as Digital Signage, in the forms of interior or external screens, digital walls, or LED solutions. In addition, we have to consider the context of viewers in movement looking at these screens; there is an opportunity to integrate motion design so that the image follows the viewer. 

Digital Signage is an appropriate solution to diffuse content in your business or office. It will not only allow you to present more information, but do so in a more visual, flexible and targeted way.  

Furthermore, according to a new twitter statistic “Messages with video content have 10X more engagement than messages that don’t”. Once again, reinforcing the importance of dynamic – visual visual visual – content on your digital signage network, should be an integral part of your omni channel communication strategy.

In short, Digital Signage is the perfect tool to transmit visual information to your brain during its 8 seconds attention span! 

Today, VIF Télé welcomes to its team a new Account Manager in – Sales and Business Development.

Sadie Dillon Poirier will be bringing her energy and vision to present to our future customers our expertise, products and our excellent services in digital signage.
Our wide range of offerings cover both indoor and outdoor projects from Digital Menu Screens, Video Walls, Digital Audio and our SMS direct marketing platform.
Sadie graduated from the University of Ottawa with a Bachelors of Commerce, specialized in marketing. Her addition to the team signifies that VIF Télé now employs graduates from Ten different universities across four countries, speaking eight different languages.
With this grand diversity, our team is well equipped to answer all of your digital needs, across multiple continents.