VIF Télé

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VIF Télé AN INTERNATIONAL FINALIST TWO YEARS IN A ROW

For the second year in a row, VIF Télé is a finalist at the global Digital Signage Awards.

Our project submission, 100 Wellington St. Ottawa is finalist in the Museum and Historic Sites category for the 2020 Digital Signage Awards..

This project consisted of integrating large scale, custom LED panels into the windows of this historic building: an architectural gem that stands in the most unique location, right in front of Parliament Hill.

In 2017, after being unoccupied for nearly 20 years, the Prime Minister of Canada, Justin Trudeau, dedicated this building as a space for Indigenous Peoples.

The total scale of the project was of 15 custom LED panels installed in the windows located on the second and third floors of three different facades.

The content chosen and managed by Indigenous participative parties can be applied to specific windows as well as large-scale visuals across the entire group of windows.
This is all done with the use of our Content Management Software, Intenso.

Mandated by Public Services and Procurement Canada via the construction PCL-ED consortium, VIF Télé acted as the Operator-Integrator for this project. The completion of this unconventional project was extremely time sensitive. From the moment the proposal was signed, our team was given 7 weeks to deliver a functional LED solution.

100 Wellington St., Ottawa – VIF Télé de VIF Télé sur Vimeo.

We chose Libertévision as our LED provider, a partner that supported us throughout this project in a professional manner from the design of the material to the implementation of the project.

100 Wellington St., Ottawa sits in front of Parliament Hill, one of the most visited sites in Canada with 3 million annual visits.

Winners of the 2020 Digital Signage Awards will be announced mid-February in Amsterdam, during the Integrated Systems Europe Show.

In 2019, at the Digital Signage Awards, VIF Télé won the Small business/local award for its interactive Live Harvesting kiosk at IGA Duchemin — St-Laurent.

 


DIGITAL SIGNAGE AWARDS 2020

Finalists listed here ( http://www.digitalsignageawards.com/results/))

Category entered: Museums and Historic Sites
Title of project: 100 Wellington St., Ottawa
Registered Company: VIF Télé (Operator-Integrator)

How can Digital Menu boards increase sales?

At VIF Télé, we are constantly advising our clients on ways to improve the impact of their digital screens. 

Recently, we came across two studies that caught our attention.  Both cover the increase of sales due to well thought out content strategies in Digital Signage. Let’s face it, it’s rare that we can find clear and public statistics about the impact of Digital Signage

In Atlanta, Citizen Supply, a maker’s market filled with small artisan merchants opened a bar/ lounge in the heart of their retail space. After underwhelming foot traffic and sales, they teamed up with High Street Collective to change their static menu board to digital. The team not only wanted to integrate digital menu boards, but determine what types of menu content would be the most effective.  

They tested three types of content for 2 to 3 weeks each:

  • Text-based: the digital version of their former menu, with no images. 
  • Image-based: Menu with pictures of menu and bar items. 
  • Movement-based: A Menu with movement integrated into images

What drives sales? 

Movement based content was by far the most successful and brought in the highest amount of revenue. The integration of movement into the menu board grasped people’s attention quicker: 

  • Bar Sales increased by 26%
  • Bar Revenue per Visit 14%
  • Bar Check Average 14%

Average dwell time was down 39%: Image-based content cuts down on dwell time because people are able to make quicker decisions through visual shortcuts. 

 

The study also demonstrated a high-level of effectiveness with targeted gender specific content upon viewer detection (women and men). 

The Summary of the study can be found here:

https://livingretaillab.com/sprint-1-results/

Reported by Sixteen:nine: a reputable source for Digital Signage

https://www.sixteen-nine.net/2019/09/16/research-menu-board-testing-shows-differences-images-and-motion-make-on-sales/

A few years ago, Coca-Cola also conducted a study comparing the effects of Digital menus vs. Static menus and their respective performances. 1200 consumers were observed during this neuromarketing study, of which VIF Télé acquired during a digital signage conference.

The research showed that digital menu board grasped people’s attention 10 times quicker than static menus. Coca-Cola also tested what kind of content was the most effective between static imagery, animated imagery, and video. They tested a series of different combinations of six screens side by side.

Image credit: Coca-Cola

Just like the case for Citizen Supply, Coca-Cola determined that the optimal combination was the use of still imagery in a, “slide show,” video and “Twinkled content.” They also determined that although movement is the most effective, it should not be over used. It‘s important to find the right balance of content that will be stimulating enough to grasp’s people’s attention, but not over do it.

Image credit: High Street Collective

 

VIF Télé now has its very first customer in New York City!

..and the Big Apple is winning in health!

The 100% plant based restaurant chain, Copper Branch opened a new location in the SOHO district of lower
Manhattan, a few days ago.

Created in 2014, Copper Branch now operates 65 locations across Canada, the United-
States and Europe. It is now the largest restaurant chain to have a 100% plant based menu.

Since their opening, VIF Télé has been providing all locations with Digital Menu Screens and related services. Our
content management software, Intenso , allows all franchises to customize content on their menu
boards, remotely, all while respecting the brands Marketing Strategy and Corporate Image.

Copper Branch continues its expansion plans in North America and Europe and VIF Télé is pleased to support the company in its international
development plans.

A big week for Copper Branch! Alongside the New York City branch opening, one of their
ambassador Bianca Andreescu takes home her first US open!

 

Photos credit :
Copper Branch Photo (for outdoor facade)

90% of Information Transferred to the Brain is Visual

credit: Infographie Intel
In the fast pace world in which we live in, our lifestyle has made it difficult for us to stay focused. The human attention span has fallen from an average of 12 seconds in 2000 to just eight seconds in 2015, stated a study conducted by Microsoft in Canada. Humans now have less of an attention span than a goldfish (nine seconds average)

At the Digital Signage Summit, during ISE 2019 in Amsterdam, Intel’s Vice -President, Jose Avalos, stated that 90% of the information transferred to the brain is visual and we process visual information 60 000 times faster than text.

 

credit: Infographie Intel

Considering these facts, visual content needs to be adapted for new kinds of media, such as Digital Signage, in the forms of interior or external screens, digital walls, or LED solutions. In addition, we have to consider the context of viewers in movement looking at these screens; there is an opportunity to integrate motion design so that the image follows the viewer. 

Digital Signage is an appropriate solution to diffuse content in your business or office. It will not only allow you to present more information, but do so in a more visual, flexible and targeted way.  

Furthermore, according to a new twitter statistic “Messages with video content have 10X more engagement than messages that don’t”. Once again, reinforcing the importance of dynamic – visual visual visual – content on your digital signage network, should be an integral part of your omni channel communication strategy.

In short, Digital Signage is the perfect tool to transmit visual information to your brain during its 8 seconds attention span! 

Today, VIF Télé welcomes to its team a new Account Manager in – Sales and Business Development.

Sadie Dillon Poirier will be bringing her energy and vision to present to our future customers our expertise, products and our excellent services in digital signage.
Our wide range of offerings cover both indoor and outdoor projects from Digital Menu Screens, Video Walls, Digital Audio and our SMS direct marketing platform.
Sadie graduated from the University of Ottawa with a Bachelors of Commerce, specialized in marketing. Her addition to the team signifies that VIF Télé now employs graduates from Ten different universities across four countries, speaking eight different languages.
With this grand diversity, our team is well equipped to answer all of your digital needs, across multiple continents.

How to compare apples and oranges?

We often heard clients wonder how to unravel different proposition that all looked the same at first glance.

Some organisations want to implement a digital signage project but they don’t have all the information they need to do so and how to evaluate it.

Sometimes the sentence “I’m lost there are so many propositions and they are so different from one another!” is heard.

We sometimes see buyers compare a domestic screen price which is not guaranteed in a commercial environment to a screen conceived to operate 24 hours a day during 5 years. Or even not take under consideration the quality and frequency of the support service, the technical support, the software features and the monthly fees.

Often in the past for public invitations for tenders and even for tenders from private organisations that solicit proposals to implement a digital signage network, we would only look at the price.

More and more we see some evaluations grids including 4 to 8 criteria.

Recently, in a municipality from Quebec, submissions for a digital signage network were requested by publishing the following evaluation grid:

  1. Tenderer’s experience in a similar implantation: 10 points
  2. Mandate assigned project manager’s experience and expertise: 10 points
  3. Equipment’s capacity to answer the mandate’s needs: 10 points
  4. Compliance with functional requirements: 30 points
  5. Methodology, schedule realization, training: 10 points
  6. Additional features: 5 points
  7. Price: 25 points

In another public tender, we saw a simplified breakdown:

  1. Tenderer’s experience and expertise: 20 points
  2. Team’s experience and expertise: 20 points
  3. Understanding of the estimate, the approach and the equipment proposed: 20
    points
  4. Price: 40 points.

Depending on every organisation’s needs, different departments representatives can participate in the proposition analysis; not only the accounts department!

Weights like this allow you to get the best value for money; to get what you paid for.

With this kind of evaluation grid, we can even distinguish apples and oranges.

 

*Image source: Facebook

Interactive kiosk “Live Harvesting”: VIF Tele wins a Global Digital Signage Award 2019, an international prize.

Last summer, for the “Live Harvesting” project at IGA Duchemin in Ville Saint-Laurent, an interactive kiosk allowed the supermarket’s customers to see and order their own organic vegetables. These were harvested live from the garden on the rooftop of the store.

Through this interactive kiosk, after ordering, customers could see a gardener in real-time harvest their fresh vegetables. These were then delivered to the customers’ shopping cart before they even showed up at the check-out counter.

For his part, the gardener had a “wifi” tablet allowing him to update daily the inventory of fresh vegetables ready to be harvested. This information was then being transmitted directly to the interactive kiosk so customers could decide which vegetables they wanted to order.

In this case, digital technology enables the consumer to connect … with nature!

The innovative aspect of bringing together different sources of content in one interactive kiosk to improve customers’ experience was regognized by the jury composed of 28 digital signage professionals from 9 countries.

For this project, VIF Tele acted as the operator-integrator collaborating with IGA Duchemin’s family, Sobeys’ marketing team, Cartier Communications’ agency and Deux-huit huit firm.

VIF Tele is a Digital Signage Opeator-integrator offering efficient, easy-to-operate and affordable turnkey systems. Founded in 2005, VIF Tele now has clients in Canada, in the United-States and in Europe.

VIF Tele now has clients in France and in the United States!

Our content management system Intenso is now implemented on screens in restaurants in France and in the United States.

Our first clients outside of Canada!

Since their implementation, Copper Branch restaurants use VIF Tele’s system for their digital menus boards.

This vegan restaurant chain founded in Montréal is in constant expansion and now extends beyond Canada’s borders.

During the past few days, restaurants opened in Fort Lauderdale, Florida and in Brest, France.

Other openings are planned in those countries and in Canada in the upcoming months.

In France, as required by our customer, each franchisee can easily modify the content and prices displayed on its screens via a secure web access.

An other few hundred of VIF Tele customers in Canada already benefit from this feature. Thanks to our content management system, they can edit daily their menu displayed on their screens.

The content management system Intenso was developped according to the standards and practices taught at ÉTS (École de Technologie Supérieure de Montréal). It is known for its simplicity of use and its inexpensiveness.

The Live Harvesting/Frais du toit project of IGA Duchemin is a finalist in an international competition: The Global Digital Signage Awards.

The innovative project Live Harvesting/Frais du toit at IGA Duchemin of St-Laurent is a finalist at the Global Digital Signage Awards in Europe.

The idea of setting up a vegetable garden on the rooftop of a supermarket was unique in North America.

With the integration of different technologies, customers get to see the rooftop garden while they are shopping in the store. This allows them to choose their own vegetables from the garden by using a touch screen at the interactive kiosk which is an innovation of international caliber!

As an operator-integrator @VIF Télé collaborated with @IGA in particular @IGA vive la bouffe, @sobeys, @cart1er and @deuxhuithuit to integrate various softwares, equipments and contents from different sources on a single interactive kiosk.

A live camera on the rooftop, an educational video and a touch screen to order on an ‘online’ website are elements set up to improve customers’ experience. It allows them to choose their organic vegetables grown on the rooftop of the supermarket. This way, they get them fresh in their cart before they even get to the cashier!

The winners of the Digital Signage Awards will be announced in February during a ceremony held in Amsterdam.

Digital interactive rooftop garden project – IGA Famille Duchemin

The grocery store IGA Famille Duchemin, in the Saint-Laurent borough, has a rooftop garden where it grows its own organic fruits and vegetables.

Customers can see the urban oasis from a live camera and select on an interactive kiosk the produce they want, delivered in their shopping cart before the checkout!

VIF Tele was operator/integrator for this digital interactive project, in collaboration with Sobeys, Cart1er Communication and Agence 288.

See the Global news report: https://globalnews.ca/video/4331264/this-montreal-supermarket-lets-you-pick-fresh-produce-from-its-rooftop-garden